Big video from Radian6 and news too.

If you’ve been long time reader (thanks, Mom), you may have noticed that I don’t blog much about my work. Kind of like the separation of church and state. Actually in the past, I worked for a company that didn’t really appreciate blogging. But now at Radian6, there is obviously a strong understanding of the benefits of blogging in social media. Many of the principals like CEO Marcel LeBrun and VP of Marketing and community David Alston blog. In fact, I highly recommend Marcel’s blog, Media Philosopher, and David’s TweetPR. Also, don’t forget Amber Naslund’s very popular Altitude Branding.

Now on to the lead. We’ve got a new release coming out shortly at Radian6. It’s pretty major and we think our customers will be quite pleased. The multi-talented David Alston even created a song and video, summoning the great Johnny Cache.

Sing along!

There’s a new release a comin’
It’s coming round the bend,
Developments seen no sunshine,
since, I don’t know when,
New slice’n dice’n features,
all part of the plan,
Unleash those analytics,
oh you know you can.

Mama always told me,
listen’s number one,
And comments are the building blocks of con-ver-sation.
Yes posts they are important,
but so are replies,
Now when you see something go viral, you’ll know completely why.

I bet there’s people speakin’ bout their favorite brands out there,
They’re probably asking questions & hoping that you’d share,
Source tagging is coming,
and organized you’ll be,
So let those people keep a talkin’
You’ll have the history.

Well if we freed you from the dashboard,
And if emails all you had,
Real-time notifications wouldn’t be that bad,
You’d know all the conversations,
no matter time of day,
And you’d monitor social media,
cause you had a way.

Ok, so what’s the Twitter angle? We shared the link to the video and it seemed like everyone loved it!

Over 30 people retweeted it.

And many people gave it a digg! You can too. Or check out more photos of David singing. As you can see, we have a lot of fun at Radian6.

Reading is fundamental

I remember growing up those public service announcements called Reading is Fundamental that encouraged parents to get their children to read. I’m not sure if the program had an impact on my parents, but I certainly am an avid reader. Hey, this is a blog about twitter. Are we going OT already? Of course not! One of the joys of twitter for me is the fact that so many authors are active in the community. And it’s not just technology or even business. This morning I learned that one of my favorite cookbook authors, David Lebovitz, has been on twitter. Of course, I started following him and sent him a note. And as a true member of the community, he answered. You can learn more about David on his blog or check out his latest book, The Perfect Scoop.

A few of my other favorite authors on twitter that I have conversations with:
Cluetrain writer David Weinberger. Have you read his latest, Everything is Miscellaneous?
Word of Mouth Marketing Guru Andy Sernovitz.
Startup maven Guy Kawasaki.
Citizen Marketers authors, Jackie Huba and Ben McConnell.
The New Influencers author, Paul Gillin.
Personality Not Included, by Rohit Bhargava.
Join the Conversation with Joseph Jaffe.
Now is Gone co-authors, Geoff Livingston and Brian Solis.
Groundswell authors, Charlene Li and Josh Bernoff which I think is the best business book of 2008.
And so you don’t think that I am too single-threaded, World-renowned author, Paulo Coelho.
Of course, there are many other popular and prolific authors on Twitter, but these are my favorites. Who’s yours? ShareThis


One of the unique things relevant to the Twitter community is the tweetup, a physical meeting of twitterers. Although the Twitter community is quite strong online, many people have felt that the bonds become even stronger when you meet someone face to face. Tweetups occur all the time, in fact there is a section on the Twitterpack PBwiki devoted to tweetups and there are a few tweetup specific accounts on twitter like TweetupNYC, Ottawa_tweetup.

Tweetups occur all the time, as you can imagine. Last week, there were two tweetups of significance. Erin Kotecki traveled to Kansas City from her Southern California home to visit family. Erin is a prolific tweeter with just under 3000 friends and followers, respectively. She has written over 14,000 tweets. Her KC fans and friends celebrated her visit with a prodigious tweetup. Zena Weist, another prolific tweeter, organized the event and captured it on her blog. Approximately 30 tweeters attended KC’s maiden tweetup.

The success of the event can be summarized by Zena’s tweet below.

Another special tweetup occurred in Boston. A tweetup celebration was held for Doug Haslam who was changing jobs. Doug is another prolific tweeter with well in excess of 3000 friends and followers. The party held at a local karaoke bar was quite festive as many of the revelers reported on twitter, utterz, and facebook.

The Boston Twitterati including Chris Brogan were all there.

Adam Zand does Borderline.

Seattle Breakfast with Jeff Pulver

Tweetups can take incredibly different forms from intimate 1:1’s for coffee to big parties like in Boston on Monday night after MarketingProfs B2B event as chronicled by Amanda Gravel and at all different hours. Seattle’s Twitterati had a Social Media Breakfast with Jeff Pulver this morning. Jeff Pulver’s social media breakfasts are not the usual business networking affairs. He seeks to apply Facebook concepts of tagging, the wall, and pokes to the face to face world using labels, and post it notes. Interesting concept and great icebreakers. For example, Amanda Wolfman’s status tag line was “Even my yarn belongs to a social network.” Carter Rabasa’s Flickr photos demonstrate the art of low-tech walls and tagging. Jeff Pulver’s breakfast are well known for the networking, and a unique approach.

Also in attendance were Michael Markman, , Ken Camp , Eric Weaver , Tara Brown , Leigh Fatzinger, Teresa Valdez Klein, Robert Scoble, Eric Bento, Lacy Kemp and Brian Eisenberg .

Seattle’s social media community has a couple of other upcoming events, Bar Camp Seattle organized by Tara Brown and the Podcamp Seattle on June 21st organized by Eric Weaver. I hope to see everyone there.

Seattle Tweet-ups

Over the last 24 hours, I’ve attended two excellent local tweet-ups. Unlike the usual social events, these tweet-ups were more than social, they were cause-oriented. Last night I attended The Pitch, an awesome meeting devoted to Thoughts on the future of publishing organized by Jason Preston. About 20 people debated the viability of the newspaper in today’s wired world. Kathy Gill pointed out the importance of newspapers to community and the fact that technologies like electronic ink will make newspapers viable for a long time. As Kathy said, “newspapers are going to stick around longer than the early adopter geeks think.” Journalist Monica Guzman stated “the internet is doing wonderful things for journalism. We’d be busting out the party hats if we could afford them”. She felt that it may not be worth the effort to find a business model that supports a daily. At the end of the night, we voted 13-4 that print daily newspapers would not exist 25 years from now. You can read the rest of the tweets here.

Early this morning, I attended a different kind of tweet-up organized by likemind. Likemind is an organization which plans meetups all around the world on the same day. The topics may differ, but the date is always the same. likemind Seattle is organized by Jason Gingold, an online advertising strategist. This morning was a light crowd, but it turns out that each of us had worked in the account planning/strategy world and had a NY background. Small world, go figure. Given the composition of the audience, then it should be no surprise that we talked about the social webs and energizing community for politics. And the always witty, Tim Frommer kept us laughing and thinking. likemind Seattle will put together a survey for the discussion topic of the next meeting, so follow him to learn about it in advance.

Join me on Saturday

This post may be a little OT, but I promise a twitter connection. On Saturday, June 21st, PodCamp Seattle 2016 will be held at the University of Washington Communications building.

PodCamp is a free, informal “unconference” event where people come together to connect, learn and share about online social tools, such as blogging, podcasting, videoblogging, Twitter, wikis, virtual worlds, etc. Our Seattle event is aimed at new media enthusiasts, marketers, PR and ad people, and technologists. PodCamp is a free, informal type of event where you get to meet a bunch of cool people and hopefully come home with a few new tricks. The planned presentations are split by topic: tech, marketing, social good, and intro/101.

This event is co-sponsored by Seattle Ad Club, Puget Sound AMA, the University of Washington, Edelman Digital and the Seattle Podcasting Network.

I plan to speak on Twitter (see, there’s the connection). On the agenda, my topic is positioned as Twitter for beginners, but depending on the audience, I hope to expand the conversation to talk about some of the cool ways businesses have been using twitter as well as some great tools.

It runs from 9am to 3:30 in the afternoon, but you won’t have to listen to me for six hours! There are 18 great sessions. You’ll also get to hear from Eric Weaver, from Edelman (who is organizing the event) has the provocative topic, Your Customers Have Left the Station, Kathy Gill, a super energetic communications professor at the University of Washington will discuss Beginning Podcasting, Jason Preston of Parnassus Group will be presenting some basics of video editing and distribution, Patrick Byers of Outsource Marketing, will talk about Using Social Media to Create Social Good, and Leigh Fatzinger of On Message Ventures will talk about Social Media and PR.

If you’re planning to attend, you should register on the eventbrite page – and you can learn more from the Facebook group at See you Saturday!

Speaking out

Yesterday I spoke on a panel about How to Use Social Media at MarketMix 2010 which was produced by the local Seattle chapters of the AMA and DMA. Our panel was well attended and it was great to engage with people at a conference from outside the social media fish bowl. Since many of us have been deeply immersed in social media for what seems like a long time, it’s always surprising to find other marketers that are just starting out. There were many great questions, both from the crowd and our uber-moderator, Kunal Muzumdar, who kept things moving. One of the most popular questions was for a book recommendation on learning about social media. Although it seems like everyone in social media has a book (or at least an upcoming book deal), the one book that has had staying power for me is Join the Conversation by the inestimable Joseph Jaffe. Published 3 years ago, this book still resonates. Jaffe is very passionate about the subject and gives great examples of how companies are doing things right in conversational marketing. And that means giving up control, not always being right, respecting people building relationships instead of running campaigns, listening and acting like caring human beings. And since I’ve now outed myself as a true Jaffe fan-boy, his new book, Flip the Funnel is a fantastic take on loyalty and Retention Marketing. A Must Read!

Now back to the conference

Seattle Chef Tom Douglas gave a fascinating lunch keynote in which he shared his approach to branding while he prepped a beautiful king salmon as a metaphor for his branding and connection to the local market. Fascinating speech with some great sound bites:
The conference was a big success with over 400 people in attendance, the most popular conference that we’ve had in a month of marketing/ social media conferences in Seattle. Congratulations to conference organizer Brian Ratzliff for a splendid event. At the end of the month, I will also be speaking on Listening at the Social Media Conference NW at Western Washington University. I hope to see you there.

Who cares about Qwitter?

I like to try new tools that augment the Twitter experience. Some have proven to be fantastic like Summize which Twitter eventually bought. For the past 6 weeks, I have subscribed to Qwitter. Qwitter is a tool that tracks when someone unfollows you on Twitter, and then sends you a notification along with the last tweet you sent before the unfollow. It is intended to let you know if you have posted some insensitive tweets and who has unfollowed. During my Qwitter tenure, 87 people have unfollowed me. You may think that is a large number, but more than 3 times as many people have followed me during the same time frame. Honestly, I see the Twitter community as a Learn, Try, Buy phenomenon. I may Learn about another user from seeing a friend respond to him/her. Subscribing is the trial phase and then sustained following is the Buy.

There may be many reasons why I unfollow someone. Perhaps I don’t find the person interesting, perhaps they are a little too focused on their own stuff, too chatty, perhaps they don’t follow me back, or perhaps I am just pruning my list.

Much has been written about Qwitter and unfollowing. Earlier this month Ken Burbary wrote a great post about the Sting of an Unfollow. Ken broke down motivations for unfollowing and the relative unimportance of being unfollowed. Aaron Strout recently blogged about Unfollows and Qwitter in which he shared his thoughts in an utter. Aaron talked about his motivations for unfollowing, understanding that you may not be someone’s cup of tea and the importance of following someone back. I agree with Aaron in that if you don’t follow me, I seldom feel the need to follow you. And most recently, Amber Naslund wrote a great post, The Fallacy of Qwitter. Amber rails on the obsession with knowing when someone leaves. She compares Twitter to Podcamp’s Law of Two Feet – “If you’re not finding value in what’s happening around you, get up, walk out. It’s nothing personal, it’s about creating a quality-saturated personal experience”. And as she says, “It’s impossible to please everyone. so don’t worry about it”.

Similar to everyone above, I try to not to take an unfollow too seriously. I do have a couple of interesting stories though. When I first joined Qwitter, I sent a Spam complaint out about one of the notorious spammers. A follower sent me a direct message that I should use the direct message approach because seeing my Spam alert was somewhat spammy. I didn’t give it much consideration until I got 6 qwitters after my note. Now I send @Spam a direct message. This may be the only benefit of using Qwitter that I have experienced. By the way, I find it ironic to get more Qwitters over a spam notification than a Sunday of cheering for the Jets—Go figure!

Then I got a Qwitter challenge (my only one) from Jeremy Epstein after I unfollowed him. it was delivered in an interesting manner, a Facebook friend request. At first, I was shocked to be challenged as to why I unfollowed him. For the record, it was because he never followed me back. Then I thought if the guy cares enough to ask and send me a FB friend request, I might as well follow him back. And so I did, and I even sent him to Ken’s post which you see below. An interesting aspect of this is Jeremy never followed me back. You can read Jeremy’s post here.

Shaq is keepin it Real on Twitter

As Twitter has grown in popularity, celebrities have also jumped in. We’ve all gone crazy over Al Gore, Lance Armstrong, Dave Matthews, and Brea Grant and Greg Grunberg from Heroes. Earlier this month, everyone was excited that a Twitter account was opened to share the thoughts and blog updates from Britney Spears. However, as pointed out by Paul Glazowski in his Mashable column, Britney’s Twitter account was written by Lauren Krusk, Britney’s Social Media Director. Our celebrity obsession is so great that Eric Burke has even created a site to verify the authenticity of the celebrity.

However, not one of these celebrities has embraced Twitter in the manner that we all use it everyday. Not one of the people mentioned above follows more than 77 people (Brea Grant) except for Britney, but that is just a publicist oriented account. As you can see below, some update very sporadically. Now, one would assume that a reason why these people have joined Twitter is to engage with their fans, yet there isn’t a lot of engagement going on, is there?

Celebrity Following Followers Updates
Al Gore 1 19,736 5
Lance Armstrong 2 6,159 188
Dave Matthews 3 9.032 1,128
Brea Grant 77 3,486 671
Greg Grunberg 10 3,076 413
Britney Spears 1,555 8.970 42

However, another big personality has joined Twitter and this one as befits his style is leading the way. You may have seen that Shaquille O’Neal has actively joined Twitter. In just 4 days, starting with his first tweet announcing his presence, O’Neal has followed 267 people, almost 10,000 followers and updated an average of 30 times/day which is equivalent to his scoring average in his prime.

shaqMuch has already been written about Shaq on Twitter, from the NY Times article to Adam Ostrow’s Mashable article about how a skeptic was proven wrong with an actual phone call from Shaq. Can you believe that, he actually called a fan! And as we have come to expect from The Diesel, he is showing us his inimitable style, his personality, his candor, and his realness. He is responding to his fans, consistently as shown below.



Shaq may say, “there can only be one me”, but as he said earlier today, “”most leaders r made. .wanna b sucessful, act like a leader”. Shaq is showing others how it’s done and he seems to be having a good time. Shaq is raising the bar for other celebrities to be real, be active, and actually engage with their fans. And it really shows the power of a passionate community like Twitter. Last week I wrote about how a league like the NFL can benefit by bringing its fans together with its players and now Shaq is leading the way!

When’s the G7 Tweetup?

Inspired by Barack Obama’s success on Twitter and to a lesser degree, Gordon Brown, world leader’s are jumping on Twitter. Australian Prime Minister Kevin Rudd joined Twitter last week. In fact, the PM claimed that so many followers joined, that his Twitter page crashed. Obviously, that seems pretty dubious in light of the fact that Al Gore joined Twitter and amassed over 5000 followers in an hour.

The most recent entrant is former Israeli Prime Minister and Likud Party leader, Benjamin Netanyahu. Netanyahu tweets in hebrew, but a new cool Twitter feature in search will translate all of his tweets with a click. Netanyahu has even copied Obama’s website style, it’s colors, fonts, videos, and icons.


Having witnessed the power of the web in the US presidential election campaign, world leaders are engaged in a high-tech arms race to win the hearts and minds of switched-on citizens. So friends to the north, where is Stephen Harper?

Oy, I’ve got such a Motrin headache

Jessica Gottlieb is a smart and very busy woman. She writes 4 blogs, one on sustainability at Celsias as well as Green Options, pop culture at National Lampoon and her own blog about parenting. Yesterday, this busy woman saw an ad for Motrin pitched to new mothers that rubbed her the wrong way and a viral movement started. As Jessica states, a few hours and several tweets later, MotrinMoms is the #1 search on Twitter, eclipsing SNL for the first time since Obama was elected.


The campaign has certainly gone viral, but not in the way Motrin had expected. Katja Presnal, created a video on all the tweets that is getting lots of visibility on YouTube. She is also collecting links on her blog. There are currently over 50 blogs that have written about the #MotrinMoms controversy.

geekAs Lucretia Pruitt states, pissing off your target audience is not a smart strategy. Jessica explains why the ad campaign had such a pronounced impact, “Don’t pick on the weak.

New mothers are fragile. Motrin has proven, irrevocably that they don’t understand that Mothers are the ones in the grocery stores. Mothers clip coupons and build brands with discussion. Mothers get together and uplift one another.

So when you pick on a few new mommies, you get all of us.

The #MotrinMoms of Twitter will never buy Motrin again. Babywearing is best for baby and companies that support our babies get our dollars.”

Laura Fitton blogs about the missed opportunity and how Motrin should have listened to its audience on Twitter, both before the campaign to understand their target audience and during the campaign to get a feel for customer’s reaction. They still have not responded on Twitter, any blogs or on any of the other social networks. Reputation Management guru, Andy Beal explains in his blog, Taking a look at the negative Twitter conversations surrounding #motrinmom demonstrates that Motrin is, in just a few short hours, facing a huge reputation disaster–initiated by the very audience Motrin hoped to target, “Mama Bloggers.”

This episode further supports the research that we recently completed that Twitter members want to engage in dialog with their brands. Just think how quickly this issue could have been addressed and resolved, if Motrin had first listened to its target audience and then engaged with them during the campaign. Instead, they’ve got a headache that will require something much stronger than Motrin to fix.

November 17th Update:

The Groundswell continues….It seems like everyone on Twitter has written a blog post. The VP of Marketing for McNeil Consumer Healthcare issued an apology on Katja’s blog. David Armano has an insightful post looking at the impact on Google search results and offers great advice to brands that may be faced with a similar situation. Jeremiah Owyang’s post demonstrates the impact that the Motrin controversy has had using Twitter analytics and shares lessons learned. It will be interesting to see if there is more response from Motrin today or the issue just blows over as some are predicting….Stay tuned.

Be Safe. LA

As often happens during crises, Twitter is first to respond and provide updates about what’s happening. Here are some great resources to stay abreast of the wildfires in Southern California. Nate Ritter, public service twitter extraordinaire has launched Crisiswire, a site that gathers real time crisis information to help the communities. They are currently tracking Sylmar Fires and Santa Barbara Fires separately. Of course, there is the fabulous LAFD providing Twitter updates and also a blog.

Unfortunately, the Red Cross has just one update on their Twitter account that is 24 hours old.

The most common Twitter hashtags to use are:

You can also find photos on Flickr and YouTube using the same tags.

Thanks to Tracy Lee, here are two great maps of the fires, one from CA Governor’s Office of Emergency Services and one from grizzlehizzle that is updated in realtime.

Be safe, Southern Cal and let us know of any other good resources to stay updated.

Where was the NFL?

nyj Last night we saw one of the most exciting regular season football games in quite some time as the Jets beat the Patriots, 34-31 in overtime. Twitter was rocking, as it often does during events. Between people tweeting about their team and the #patsjets hashtag, there must have been over 1000 tweets from football fanatics. Personally, it was even better winning a bet with Jim Storer and seeing him change his avatar to the lovely NY Jets logo. I am anxious to see all of the nice Jets related comments that Jim will be making (also part of the bet).
I’ve written before about how much Twitter enhances watching a sporting event at home. it’s like watching the game in your living room with a few hundred friends. And that was certainly true last night. However, based on the Twitter brand survey that Peter Sorgenfrei and I just completed, I think there could be so much more for fans.
How great would it have been if representatives of the Jets and Patriots were tweeting along with us? Especially if it was former players. Who wouldn’t follow @CurtisMartin or @SteveGrogan? What if the tweet stream was picked up by the NFL Network and displayed on the bottom of the screen like CNN and Current did during the election. The NYTimes live blogs on the Fifth Down during games. Wouldn’t you like to see their tweets during the game? Or wouldn’t it have been great to have a dedicated page like the Twitter election page where all of the posts could be flying in, so we don’t have to keep a search window open? And I’m sure some of the NFL sponsors could get their message up on the chrome. I don’t want to focus on monetization ideas now, but this seems like a natural fit. Would the experience that I described, enhance your game watching/ Twittering? Which brands would you like to see engaging with you while you were watching the game and in what way?

Do I Want to Follow Your Brand?

A Survey of Brand Perception on Twitter

Recently Peter Sorgenfrei and Warren Sukernek conducted a survey on Twitter regarding users’ perception of brands on Twitter. We surveyed 240 people with 6 questions regarding interacting with brands. The survey and results are below. A couple of key insights:
  • Not surprisingly, most users (89%) agree that brands should engage their customers on Twitter.The majority also have a better impression of brands that use Twitter for customer service (81%).
  • Proper usage of Twitter however, is paramount as almost 90% of users would frown upon poor or inappropriate brand use of Twitter.
  • The power of a relationship is extremely strong on Twitter. 60% of respondents would recommend a company based on their presence on Twitter and 80% of Twitter users will reward those brands they have key relationships by being more willing to purchase from them.
  • Influencers: More than 60% of respondents have 100+ followers and almost 50% of respondents have posted more than 1000 Tweets since they signed up for the service.
Twitter Survey by @warrenss, Twittermaven blog and @researchguy, Sorgenfrei
– attribution appreciated. Documents protected by Creative Commons License.
I’d love to get your thoughts and insights. What did you think of the survey, the results, and most importantly, how companies can join Twitter
Q1: “I feel brands should engage with their customers on Twitter”
89% of respondents answered favorably (agree or strongly agree) with just under 50% answering agree. Just over 10% of the audience disagreed with the
statement. Thus, the respondents are overwhelmingly in favor of
brands joining Twitter and having conversations with customers. This
should not be surprising as the majority of the respondents are
strong fans of the service.
Q2: “I have a much better impression of companies that use Twitter for customer service”
Eighty-one percent of the respondents either agreed or strongly agreed with the
statement. Just two percent strongly disagreed. Since several
companies such as Comcast, Zappos, Dell, and HR Block have become
notable on Twitter in using the service to resolve customer service
problems, they have made a favorable impression on their peers.

Q3: “I am interested in receiving special offers and coupons from companies on Twitter”

40% of respondents agreed with the statement and just 15% strongly agreed. So although the group was in favor of receiving special offers, there was a very strong dissent. Over 15% of respondents strongly disagreed which was the highest percentage in the entire survey.Twitter users are wary of over promotion and being bombarded with offers and coupons. This is in contrast to Q1, where just under 90% of respondents were very favorable towards a company resence on Twitter. One can conclude that the Twitter community wants dialogue and relationships from their favorite brands, not broadcasted impersonal coupons.
Q4: “If a company uses Twitter poorly or inappropriately, it would affect my overall perception of their brand”
88% of the respondents were in agreement (strongly agree or agree) with this
statement. This statement really resonated with the audience as it received the highest strongly agree score (50.5%) out of the entire survey. Correspondingly, strongly disagree had the lowest score in the entire survey for this question as well. The Twitter community wants to engage in conversation with their brands, but it will not tolerate poor practices from those companies. Although poor or
inappropriate use was not defined in the survey, that is assumed to include broadcasting messages, lack of responses, latency in response, follower spam.
Q5: “I would recommend a company’s product or service based on their
presence/usage of Twitter

60% of respondents were in favor (strongly agree or agree) with this statement. 16.7% strongly agreed. The strength of the Twitter relationship is such that it can positively impact brand perception and recommendations of that brand. Company Twitter usage and relationships has an impactful word of mouth effect. As seen elsewhere, offline word of mouth activities are affected by online recommendations and experiences.

Q6: I would be more willing to purchase a product/service from a company that has a relationship with me on Twitter”
Over 78% of respondents were in favor (strongly agree or agree) with this
statement. As described in Q5, the power of the relationship on Twitter is very strong. In Q6, the relationship appears to have an even stronger impact than Q5. The audience is more willing to purchase a product than recommend it. Respondents are willing to reward company’s who engage with them on Twitter by purchasing their product or service.

Demographic Questions

Q7: How many followers do you have on Twitter?

This question was fairly distributed with the largest (100-499) at 42% and the smallest (less than 50) at 12.1%

Q8: How many tweets have you posted since signing up for Twitter?
Interestingly, there was a tie for most popular answer between 100-499 and 1000-2999. The fewest respondents had <100. Based on the answers to questions 7 and 8, one can infer that most respondents are experienced Twitter users.

Q9: What is your age range?

Q10: What is your gender?

Document may be downloaded
This work is licensed under the Creative Commons Attribution 3.0 United States License. To view a copy of this license, visit Creative Commons or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

How do you feel about companies joining Twitter?

Brands are rushing to join Twitter. As we know, sometimes their execution is stellar and brands really get Twitter. Yet other times, some companies could use a hand on Twitter.

How do you feel about companies joining Twitter? Working with Peter Sorgenfrei of Sorgenfrei Research, we have developed a quick survey. Please take the survey, How do you feel about brands on Twitter?

Once the results are compiled, I will publish it here and Peter will publish on his blog as well.

Thanks so much!

Zappos: A lesson to be learned for all of us

We often talk about transparency and authenticity in social media as they are not just ideals but really the cornerstones of community and conversations. Too often in the corporate world, they are just buzzwords as their is often a conflict with company goals. Today, on Twitter, we saw that it is indeed possible for companies to be transparent and authentic.

has often been discussed as a company that gets Twitter, connecting with customers and building word of mouth. CEO Tony Hsieh, an avid Tweeter has embraced Twitter like no other corporate leader. Today, Tony showed that accessibility, transparency, and authenticity are even more revered during bad times than good. Unfortunately, in an event that is becoming all too common, Zappos had to layoff 8% of its workforce today. Tony addresses the situation up front on his CEO blog, and on Twitter as well. The URL that he refers to is the posted link to his blog.



The Twitter community has responded to Tony and Zappos with empathy, encouragement, and lots of support. A few samples of that are listed below.







To paraphrase Brian Morrissey and Zena Weist together, Zappos has demonstrated corporate transparency at its finest by treating this unfortunate reality of business with humility. As my grandmother would have said, Tony Hsieh, you are a real mensch. We can all learn from you, on both good days and bad.

Do you remember your first?

Have you seen MyFirsttweet, a site developed by Noah Brier, that searches the database for a user’s first tweet? It’s a little buggy, but the concept is sound. What was your first tweet when you started and were in the Ham sandwich phase. From the archives, the first few tweets in history:

The first Tweet in history? From Jack, “just setting up my twttr” and a not very imaginative nor visionary one either. In fact, none of the founders showed much excitement for the revolutionary microblog! About the only thing that one can glean from this is the product’s first name was twttr. How very Web 2.0! Now let’s look at some other prominent Tweeters?

Anyone can find their first tweet without Well, almost anyone, you’ll see. Thanks to Jason Grigsby, there is a simple formula:
Go to the Twitter page of the person whose first post you want to see. Take note of their Twitter username.
Look for the number of updates in the Stats section in the right column.
Take the number of updates and divide it by 20. (There are 20 updates per page).
If you have a remainder after the division, add 1 to your result. This is the page number you need.
Construct a url using the following syntax:[username]?page=[pagenumber]
Load that url in your browser.
As an example, for me, since I have updated 4039 times, my first tweet should be located at:
However, it doesn’t work! According to Biz,

After playing around with it for awhile, i think the threshold is about 150 pages, so if you have tweeted fewer than 3000 times, you are in luck!

For the rest of us, sorry, keep waiting.

Introducing, The Twebinar

Innovative CMO, David Alston of Social Media Monitoring company, Radian 6, has created a partnership with Twitterati Chris Brogan to present a series of social media webinars this summer that integrate the webinar format with Twitter. What is a Twebinar? According to Alston on the twebinar site,

A twebinar is a webinar and Twitter mash-up where conversations take place in real-time before, during and after the webinar, on Twitter.

How Does a Twebinar Work?

It’s easy. Just follow the steps below:
Sign-up for a webinar on a topic that interests you.
On the day of the webinar, watch the presentation from your computer and receive information visually and verbally from the presenter(s).
During the webinar, a parallel conversation takes place as participants comment, ask questions, and/or discuss the webinar series on Twitter. Follow the webinar participants on Twitter and join the conversation.
Gather ideas and/or resources from a community of people with interests that are similar to yours.
The result? A twebinar.

During the series, over 30 top social media experts and authors, Twitterati like Personality Not Included Author Rohit Bhargava, Forrester Community Manager and author of Strategies and Tools for Corporate Blogging, John Cass, PR Guru and creator of the Social Media Press Release, Todd Defren and The New Influencers author Paul Gillin will be interviewed by Chris Brogan to get their best thoughts on how tools like blogs, social networks, wikis, and podcasts are changing the way companies do business.

To me, it looks like the first effort to integrate the Twitter backchannel where we use hashtags and, directly with a live webinar format. FANTASTIC IDEA! The first twebinar is June 26th. I hope to see you there!